Introduction
Lodha, India’s leading property developer, collaborated with Geek Pictures India to conceptualise and produce a visually impactful wall installation in Mumbai, centred around an innovative Environmental, Social, and Governance (ESG) theme. From initial ideation through to final execution, we led the project end-to-end, establishing the core design language that defined this distinctive brand asset.
Additionally, our studio created a bespoke 3D logo animation for the Lodha Group, seamlessly integrating their brand identity and values. The animation was thoughtfully designed to embody Lodha’s core principles of sustainability, connectivity, dynamism, and future-focused infrastructure, positioning the brand as a forward-thinking and responsible industry leader.
Overview
Geek Pictures India also partnered with Lodha to design an elaborate street façade in Matunga, Mumbai. This activation introduced a stylistically driven approach to branding construction sites, with the aim of generating brand visibility while enhancing the visual appeal of the neighbourhood—a popular pedestrian zone.
This innovative intervention allowed Lodha to transform a work-in-progress construction site into a vibrant and artistic landmark. The installation not only drew attention to the brand but also contributed positively to the surrounding area, creating a sense of community upliftment. As the first of its kind, the façade set a new benchmark in construction site branding and has since inspired adoption across the real estate sector.
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